monday.com CRM vs HubSpot: Which CRM fits your business?

Choosing between monday CRM andHubSpot CRM can significantly impact your business operations. Both platforms offer strong relationship management capabilities but serve different business needs. Here's a practical comparison to help you decide.

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Platform Overview

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monday CRM builds on monday.com's visual Work OS platform, emphasising customisation and intuitive design. It's known for its colourful, board-based interface that makes data easy to understand at a glance.

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HubSpot CRM is part ofHubSpot's comprehensive marketing and sales ecosystem. It's designed as an all-in-one solution with strong inbound marketing tools and extensive built-in features.

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Customisation: Flexibility vs Structure

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monday CRM

monday CRM excels in customisation flexibility. Users can easily modify fields, workflows, and pipelines using drag-and-drop functionality without technical expertise. The platform adapts to your existing sales processes rather than forcing you to change how you work.

This makes monday CRM ideal for businesses with unique sales processes, complex product lines, or specific industry requirements that don't fit standard CRM templates.

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HubSpot

HubSpot offers solid customisation within its framework but often requires more technical knowledge for complex modifications. While it provides extensive out-of-the-box functionality, highly specialised processes may need to work within HubSpot's pre-determined structure.

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Implementation Speed

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monday CRM

monday CRM typically deploys in days or weeks, not months. The intuitive interface requires minimal training, and industry-specific templates help teams get started quickly. Data migration is streamlined, and the flexible structure accommodates various data formats easily.

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HubSpot

HubSpot's implementation timeline varies significantly. While the free version sets up quickly, full ecosystem implementations often take a much longer time. The extensive feature set creates a steeper learning curve, requiring comprehensive training for optimal use.

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Pricing

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monday CRM

Monday CRM uses transparent per-user pricing across Basic, Standard, Pro, and Enterprise tiers. Costs scale predictably without surprise charges for contacts, emails, or basic integrations. This provides cost advantages for businesses with large customer databases.

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HubSpot

HubSpot offers a robust free tier but accessing advanced features requires paid upgrades that can become expensive for larger teams. The pricing structure includes various add-ons and hub combinations, making cost planning more complex.

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Marketing Capabilities

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monday CRM

monday CRM has expanded its marketing capabilities with monday.com campaigns. This tool enables users to create and manage email marketing campaigns directly within the monday.com ecosystem, bridging the gap between sales and marketing operations.

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monday.com campaigns integrates seamlessly with your CRM data, allowing for targeted campaigns based on customer segments, deal stages, or custom fields. While newer than HubSpot's marketing suite, it offers the same customisation philosophy that defines the monday.com platform.

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HubSpot

HubSpot's marketing automation remains one of its strongest differentiators, offering comprehensive email marketing, lead scoring, content management, and detailed campaign analytics.The marketing tools are deeply integrated with the CRM, providing sophisticated automation workflows and detailed attribution reporting.

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When to Choose Each Platform

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Choose monday CRM if you:

• need extensive customisation for unique processes
• want rapid implementation with minimal disruption
• prefer predictable, transparent pricing
• value visual data presentation and user-friendly interfaces
• have teams that adapt well to flexible tools
• want integrated marketing capabilities with room for customisation

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Choose HubSpot if you:

• need comprehensive, mature marketing automation with CRM
• follow standard inbound marketing methodologies
• require extensive built-in analytics and reporting
• can invest time in thorough implementation
• want a fully integrated marketing, sales, and service platform

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The Bottom Line

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monday CRM stands out for businesses prioritising customisation, quick deployment, and cost transparency.Its visual approach and flexibility make it particularly suitable for companies with unique sales processes or those seeking a CRM that adapts to their workflow.

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HubSpot excels as a comprehensive solution for businesses following established inbound marketing practices and needing integrated marketing automation.

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The best choice depends on your specific needs: flexible customisation and rapid implementation (monday CRM) or comprehensive features and marketing integration (HubSpot). Consider trialing both platforms with your actual workflows to see which aligns better with your team's working style.

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Ready to Migrate or Get Started?

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Whether you're looking to move away from HubSpot or you're setting up monday.com, our team is here to help you implement monday.com the right way. Sign up for a free monday.com trial at this link.